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María Eugenia Rubio
Acceptance, Ethics and Independence Partner - Madrid, Spain



Luis Reinoso
Director Consultoría Tecnológica y Ciberseguridad - Madrid, Spain








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Experimentation and imagination: designing the blueprints for future cities
Most of the planet’s emissions are produced by cities and their populations: in the coming years urban mobility will have to play a greater role in reducing them. From hydrogen buses and smart traffic lights, to reimagined town plans and data-driven cycle routes, cities around the world are already finding ways to become greener and easier places to live and work.
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Bundling in the city: integrating urban transport services
Integrating transport services – or ‘bundling’ – looks set to make mobility easier, greener, healthier and more personalised, especially in urban areas. So, what are the next steps to making bundling go mainstream?
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Where mobility goes next: lessons from ride pooling
Ride pooling looks like an attractive solution to reduce carbon emissions and make people’s commutes and lives easier. With smart technology and green credentials that rival established public transport, it offers a vision for the future of mobility. Yet it faces roadblocks like public sector buy-in and passenger preferences. How does it score in practice, and how big is it likely to grow?
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Learning to carshare: the impact for drivers and manufacturers
Driven by the growth in smartphone usage, concern for sustainability and the uptake of electric vehicles, carsharing is on the rise. In the coming years, this is likely to change how manufacturers and car rental companies operate: altering the market pattern of demand for cars and speeding up their adoption of data and analytics capabilities.
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Petrol tanks to data banks: the transformation of the automotive industry
Automotive consumers’ priorities have long been shifting from simply getting from A to B to comfort, status, entertainment, and more. Today, they are changing again, accelerating towards sustainability and ‘mobility as a service’ (MaaS). Companies in the automotive ecosystem that stand to win and grow in this environment will form strategic partnerships, make the best use of data, and be imaginative about how they can improve the automotive experience.
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Reinventing the wheel: mobility as a service
The second series of 'Reinventing the wheel' focuses on the rise of ‘mobility as a service’ and how the mobility sector is moving towards multi-modal, multi-platform services that get people and goods from A to B.
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Research report - Leadership in AI 2021: boards, barriers and new beginnings
One of the biggest technological issues for boards and their businesses over the coming months will be managing the implementation and expectation of artificial intelligence (AI) technologies. Organisations are increasingly leveraging technology in response to the pandemic and it has undoubtedly accelerated interest in automation. Mazars, in collaboration with Board Agenda and INSEAD, has surveyed boards about their experiences with AI technologies. How are they adopting or planning to adopt AI? What are the barriers and benefits to using these technologies? How will AI impact upon their business and culture?
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Asequible, experimental, sostenible: dando forma al futuro de la movilidad
A medida que el mundo se vuelve más urbano y poblado, aumenta la demanda de servicios de movilidad que lleven a las personas, bienes y servicios de un punto a otro. Pero, a medida que el planeta se calienta, los gobiernos y las sociedades esperan que el sector automovilístico, logístico y de la aviación reduzcan las emisiones de carbono. Lo que haga a continuación el ecosistema de la movilidad nos afectará a todos.
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Revelando las oportunidades de crecimiento ecológico en el sector de la automoción
A medida que aumenta la presión sobre el sector automotor para que sea más sostenible y reduzca las emisiones, habrá oportunidades comerciales (y de reputación) para los fabricantes de automóviles y para otros, si mejoran su sostenibilidad y sus precios entre las nuevas políticas, programas y regulaciones ecológicas.
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¿Puede la industria aeronáutica hacer un aterrizaje sostenible después de la Covid-19?
Antes de que se produjera la pandemia, los progresos en sostenibilidad en el sector aeronáutico estaban cobrando ritmo. Se esperaba que el número de pasajeros aumentara de manera constante y que las líneas aéreas se expandieran. La Covid-19 ha cambiado el panorama, repentina y radicalmente. ¿Cuál es el alcance de la disrupción de la industria por la pandemia? ¿Y qué podría significar para el futuro del transporte aéreo?
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Recorrer la distancia: cómo pueden las empresas logísticas ‘ganar’ en sostenibilidad
Las empresas de transporte y logística (T&L) que deseen ser más sostenibles y resistentes reclutarán talentos relacionados con datos y análisis, recogerán datos de nuevas partes del negocio, adoptarán una mentalidad audaz en la experimentación y reconocerán el final del negocio tradicional.
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Movilidad sostenible: desafíos y lecciones
Para lograr una movilidad sostenible, es necesario ampliar el uso compartido de vehículos, descarbonizar el sistema energético y financiar y construir infraestructuras para los vehículos eléctricos y otras alternativas al petróleo. A medida que cada país adopta su propio enfoque, ¿qué lecciones se pueden aprender de la experiencia de China?
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Preferencias o políticas de los consumidores: ¿qué está impulsando el cambio en el mundo de la automoción y la logística?
La preocupación por el cambio climático ha crecido de manera constante durante la última década, con mayorías en Francia, Alemania, España, el Reino Unido, Brasil, Australia y muchos otros países, que lo consideran una amenaza apremiante de seguridad. Los desastres naturales -como los incendios forestales australianos de 2020- y las campañas como ‘Viernes por el Futuro’ han ganado efectivamente el debate. Hoy en día, el cambio climático es una preocupación urgente, pero ¿cómo se manifiesta esa preocupación en las elecciones de los consumidores cuando se trata de los sectores de la automoción y la logística?
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Reinventing the wheel: Mobility in a sustainable, post-Covid world
The first series of 'Reinventing the wheel' focuses on how the world of mobility can offer safer options in light of Covid-19 and more sustainable options considering increased expectations from governments and consumers for resilient, net-zero carbon economies.
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Reinventing the wheel: what’s driving change in 21st century mobility
How can the mobility sector respond to evolving consumer expectations to influence and lead a transformation towards cleaner, more connected and collaborative systems?
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Webinar: Nueva obligación de comunicación a Hacienda de mecanismos transfronterizos de planificación fiscal (DAC 6)
Mazars te invita a participar del próximo webinar sobre la nueva obligación de comunicación a Hacienda de mecanismos transfronterizos de planificación fiscal(DAC 6).
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Tax - Alert: Principales medidas en materia tributaria para el año 2021
Principales medidas en materia tributaria publicadas a 31 de diciembre en el BOE.
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Tax - Alert: Proyecto de Ley de Presupuestos Generales del Estado para el año 2021
Avance de las principales medidas en materia tributaria incluidas en el Proyecto
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From crisis to innovation – an opportunity for RPA in transportation
Even before the pandemic hit, the transportation sector was facing a number of significant challenges. However, as Covid-19 spread around the world, it brought with it a variety of additional, unexpected operational and financial issues, which have left many areas of the sector under threat.
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Next generation ecommerce driven by RPA
Ecommerce has been growing exponentially for a number of years but in 2020, its growth went stratospheric. As lockdown closed shops and forced people around the world to stay confined to their homes, online shopping became not just convenient, but indispensable.
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Finding finance savings through RPA in telecoms
The future of telecoms is under threat, as Covid-19 and market forces hamper growth and innovation for businesses, large and small. As it becomes clear that the pandemic is here to stay, bringing with it new challenges and accelerating existing forces, businesses are under pressure to find new disruptive ways of working, to achieve the cost cutting and efficiency gains that are essential for survival.
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Meeting food delivery demand with RPA
As consumers around the world have gradually learned to live with Covid-19 and the measures put in place to control it, the food industry has found itself facing a host of new challenges and opportunities.
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The pharmaceutical sector’s important role in global health – using RPA to work smarter, better and faster
Even before Covid-19, the pharma sector was already faced with a range of challenges, including the increasing cost of sourcing and product development, data security, and compliance with safety and quality standards. Furthermore, a number of unprecedented global and economic events have also had a serious effect on market dynamics, for example reforms in pharma imports in the US, the economic slowdown in China, and, in Europe, the UK’s exit from the EU.
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How RPA can facilitate digital transformation in financial services
The financial services (FS) industry has been undergoing rapid disruption for a number of years, and the impact of Covid-19 has only reinforced the need for innovation. Use of digital channels, for instance, has significantly increased during the pandemic and it will be some time until clients start returning to physical branches on mass, if at all.
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Smarter, better, faster: RPA at work
As a result of the Covid-19 pandemic, all sectors are under pressure to gain efficiency, increase innovation and find new ways of working. Robotic Process Automation (RPA) is in the spotlight to help companies achieve just that. In Smarter, better, faster: RPA at work, our experts look at seven key sectors affected by the pandemic to provide real examples of how RPA can be used in each sector, the benefits of implementing it and how to embrace RPA and get it right.