“What we are seeing across Asia Pacific is reinvention. The businesses that are thriving right now are the ones that stopped waiting for stability and started building around uncertainty. They are reconfiguring supply chains, doubling down on technology and finding new markets faster than anyone expected. That’s a deliberate strategy – and it is working.”
Jean-Francois Salzmann
Country Leader in Japan and Reginal Chair, Asia Pacific.
67% of APAC leaders expect revenue growth in 2026, with confidence rising to 41% as organisations shift from caution to reinvention.
Technology remains a top priority: 37% rank IT transformation as a key focus, with 47% planning increased AI investment.
Intraregional expansion strengthens: Over 75% plan international growth, with China, Australia and Hong Kong as leading destinations.
Workforce impact evolves: 43% say AI has created new roles, while 28% report some role replacement, signalling shifting skill demands.
ESG confidence remains high (91%), though only 73% feel ready to manage real environmental impacts, highlighting a readiness gap.
The ‘APAC C-suite Barometer: Outlook 2026’ shows that volatility is reshaping how leaders plan for the future. From accelerating AI investment to reconfiguring supply chains and strengthening environmental impact management, success will depend on the ability to reinvent rather than wait. Download the full report to prepare your organisation for the shifts defining APAC’s next phase of growth.
“Asia Pacific businesses have always been built on agility. That capability is proving critical as leaders respond to trade disruption and rising complexity by adapting faster and staying close to markets they know well.”
Rick Chan
Country Leader in Singapore and Member of the Group Governing Board at Forvis Mazars
Jean-Francois Salzman, managing partner at Forvis Mazars in Japan, was a guest on RTHK Radio 3 in Hong Kong on 21 April 2026 for a business programme called The Close.
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