Drago Cmuk Partner, Digital Advisory

Drago is a Partner in the Digital Advisory practice of Forvis Mazars in Croatia. He is an expert in digital strategy, management consulting, and organisational culture transformation through digitalisation. He helps companies strategically transform their businesses and create competitive advantage by leveraging leading digital platforms and technologies. Throughout his career, he has worked with many of Croatia's leading companies.

He began his career at the Faculty of Electrical Engineering and Computing (FER) in Zagreb and the University of Sannio (UniSannio) in Italy. He later moved into industry, where he led manufacturing development projects and the implementation of software and hardware solutions in the field of the Internet of Things (IoT). Through numerous high-impact projects in both the public and private sectors, he has driven technological transformation within large organisations. As Business Director of the CADCAM Group, he led innovation and digital transformation initiatives for leading manufacturing companies across the region. Today, together with his team of experts, he advises and guides dozens of leading regional companies on their digital transformation journey.

He holds a PhD in Electronics and Information and Communication Technologies (ICT), awarded jointly by the University of Sannio in Italy and the Faculty of Electrical Engineering and Computing in Zagreb. He also holds an Executive MBA from COTRUGLI Business School. Drago serves as an Assistant Professor at Algebra Bernays University, where he teaches digital transformation and disruptive business models. He also lectures on digital platforms and the Internet of Things (IoT) within the e-Leadership programme and regularly participates as a guest lecturer in various executive and academic programmes.

He is the author of numerous scientific and professional publications, webinars, and a university textbook, and is a frequent speaker at conferences focused on business transformation and digital innovation.