New Anti-Greenwashing Rules
On 7 July 2026, the Austrian National Council passed an amendment to the Austrian Unfair Competition Act (UWG in German) by majority vote. The amendment implements the Empowering Consumers for the Green Transition Directive (EmpCo Directive, 2024/825), which aims to further combat greenwashing. Environmental claims and claims relating to social impacts will in future need to be clearly substantiated....