Despite uncertainty in geopolitics and rising tariffs, companies continue to expand internationally, with many entering new markets. In our 2026 C-suite barometer, just over half of executives indicated they planned to expand to at least one new country in the next five years.
Motivated by increased competition within their own sectors, leaders must also anticipate and react to new entrants from other industries empowered by new digital technologies.
84%
of all businesses have an international expansion plan for 2026
88%
of C-suite executives are confident in managing tariff-driven costs