Véronique Lacam Denoël Associée France
Professional Background
Véronique Lacam-Denoel holds a DESS in Marketing from Université Paris I Panthéon-Sorbonne. She has over 20 years of experience in health insurance, e-health, and healthcare system transformation.
She began her career at the Fédération Nationale de la Mutualité Française, contributing to the development of MUTEX for mutual insurance organizations, particularly in health, pensions, and collective welfare solutions.
She then spent five years at Filhet-Allard, where she created and developed a business line dedicated to personal insurance.
Career & Leadership Experience
In 2005, she joined Viamedis (Malakoff Humanis group), where she held several senior leadership roles, including:
- Head of Development
- Deputy CEO (Directrice Générale Adjointe)
- During this period, she played a key role in:
- Industrializing operational management functions
- Optimizing payment and claims flows
- Developing digital healthcare solutions
- Contributing to the creation of the Kalixia healthcare network (2009)
In 2011, she joined the Executive Committee of Malakoff Humanis as Director of Health Services and e-Health, where she led major initiatives including:
- Vigisanté, an innovative telemedicine and prevention program focused on cardio-metabolic diseases
- Partnerships with public and private healthcare stakeholders
Entrepreneurship & Innovation
In 2015, she founded Proxicare, a consulting firm specializing in:
- Health sector innovation
- Digital transformation in healthcare and insurance
- Healthcare system organization
- Patient experience and care delivery transformation
In 2026, Proxicare joined Forvis Mazars, strengthening the firm’s healthcare expertise.
Role at Forvis Mazars
From January 2026, Véronique Lacam-Denoel joins Forvis Mazars as a Partner in the Health business unit in France.
She supports healthcare stakeholders in:
- Transformation of healthcare systems
- Digital health and e-health strategy
- Innovation in care delivery models
- Insurance and healthcare ecosystem optimization
- Organizational and operational transformation
Areas of Expertise
- Health insurance and healthcare systems
- E-health and digital health transformation
- Healthcare innovation and strategy
- Organizational transformation in healthcare
- Insurance sector development
- Patient-centric healthcare models
Professional Approach
She is recognized for:
- Deep operational and strategic experience in healthcare ecosystems
- Strong leadership in large-scale transformation programs
- Ability to bridge public and private healthcare stakeholders
- Entrepreneurial mindset and innovation-driven approach
- Strong expertise in digital health deployment
Véronique Lacam-Denoel combines executive leadership in healthcare systems with strong innovation and digital health expertise, supporting transformation across the health ecosystem within Forvis Mazars.