Mazars joins the Arianee project consortium

Membership reaffirms commitment to luxury innovation

PARIS, 27 October 2020: Mazars, the international tax, audit and advisory firm, is proud to announce it has joined the Arianee project consortium as a partner member. Arianee is building a global standard for the digital identity and ownership of valuable objects. In joining, Mazars will help the consortium meet the future needs of the luxury sector.

Luxury is a priority sector for Mazars and the decision to become a member signals the firm’s commitment to ensure its clients can understand and apply breakthrough technologies to meet present and future needs. Membership will see Mazars participate in how governance is shaped around industry innovation and facilitate collaboration on new products and services alongside the likes of ba&sh, Breitling, Dentsu Aegis Network and Richemont.

The Arianee project is an independent, participative organisation with a mission to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee Protocol, an open source, blockchain based, technology that allows a business to generate digital passports of its products.

Adding Mazars to the Arianee consortium means the digital ownership specialist gains access to an international brand present in over 90 countries and multi-disciplinary expertise covering all areas of the luxury industry. Mazars is a leading auditor of and advisor to major luxury groups worldwide and has extensive experience helping them navigate industry challenges and surpass customer expectations.

“Mazars is delighted to become a partner member of Arianee and contribute to the luxury ownership revolution. Innovation is at the heart of how we support our clients and by embracing technology we can build a sustainable luxury industry that benefits businesses, customers and society alike”, says Isabelle Massa, Partner, Mazars.

Isabelle Massa adds, “By joining the Arianee project, we will help create a global standard for the digital certification of valuable goods, which is emerging from Europe in a new decentralised way, and shape transparent and trust-filled relationships between brands and customers. We are also researching the future of luxury and what comes next for the business model with Arianee – and we are excited to share something on that topic with the market very soon.”

Pierre Nicolas Hurstel, Arianee CEO and co-founder, says, “Mazars has deep expertise in the luxury sector, which will be invaluable in helping Arianee develop a clear vision of what is needed from digital ownership to meet the emerging needs of luxury businesses. At our heart, we are dedicated to fostering a decentralised ecosystem where technology is built by brands for brands, and Mazars’ membership will help us do that even more. Our upcoming research project on changing business models, customer experiences and the role of technology will be a fantastic way to kickstart our partnership.”



Edward Baggaley, Global Campaigns Manager, Mazars / +44 (0)78 2408 6578

About Mazars

Mazars is an internationally integrated partnership, specialising in audit, accountancy, advisory, tax and legal services. (1) Operating in over 90 countries and territories around the world, we draw on the expertise of 40,400 professionals - 24,400 in the Mazars integrated partnership and 16,000 via the Mazars North America Alliance - to assist clients of all sizes at every stage in their development. | LinkedIn | Twitter

About Arianee

Founded in 2017, Arianee is an independent consortium whose mission is to build a global standard for the digital certification of valuables. The Arianee protocol makes it possible to associate a unique, unfalsifiable, and augmented digital identity with any item of value. This digital “identity card” opens up a new channel for interactions between brands, owners, and objects that is permanent, secure, and anonymous. Based on blockchain technology, the solution implemented by Arianee is open-source and decentralized. Arianee services offer the first SaaS certificate management platform and mobile wallet applications leveraging the Arianee Protocol.

(1) Where permitted under applicable country laws