The AI ROI gap
23 March 2026
As results from our 2026 C-suite barometer revealed AI as the top investment area in transformation strategies of businesses, leaders face mounting pressure to demonstrate tangible returns. Asam Malik, Executive Board Member and Technology Partner in the UK, stresses that, when it comes to AI, true success goes beyond traditional ROI measures. However, there are some big risks and critical dependencies to maximise investments from the technology which will ultimately position businesses ahead of the competition and help them prepare for what’s next.
AI delivers real value when it enhances how work is done, not when it simply enables people to complete the same tasks faster. We already know that some of the strongest returns will come from using AI to free up people from routine activity and redirect efforts towards higher‑value, insight‑led work but for boards, visibility on ROI requires a focus on other critical indicators, not just the deployment and application.
Watch the latest interview in our C-suite expert insights series to find out more about maximising your AI investments and closing the gap on assessing its ROI.
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