In conversation with Edouard de Mézérac, CEO of Artefact

Turning AI investment into real business value

AI is firmly on the CEO agenda, but turning experimentation int measurable business impact remains a challenge.

Edouard discusses why successful AI transformation requires direct executive ownership, clear priorities and a willingness to rethink established ways of working. Through practical examples from major international businesses, he explores how AI can improve productivity, strengthen customer relationships and create new sources of revenue.

Scaling AI while navigating sovereignty and regulation

As AI becomes embedded in critical business processes, questions around data, technology dependence and operational resilience are becoming increasingly important.

Edouard examines the different dimensions of AI sovereignty and how international businesses can balance local regulatory requirements with consistent global operations. He also explores why governance, business continuity and the ability to adapt technology choices are essential to scaling AI responsibly.

Building a successful international technology business

Expanding beyond a company’s home market requires more than ambition. It demands strong local leadership, a clear understanding of different markets and the ability to maintain consistent standards as the business grows.

Reflecting on Artefact’s expansion into 25 countries, Edouard discusses the decisions that have shaped its international development, from strategic acquisitions and investment in local talent to building long-term relationships with global clients.

Financing growth: private investment and public markets

Choosing the right investment partner and funding structure can fundamentally influence a company’s growth trajectory.

Edouard reflects on Artefact’s experience as a publicly listed business, its subsequent transition to private ownership and the role of private equity in supporting its international ambitions. He considers the importance of long-term investment horizons, strategic alignment and the different opportunities offered by private capital and public markets.

Three lessons for technology CEO’s 

What advice would Edouard give to technology leaders looking to take their businesses international?

Drawing on his experience leading businesses across Asia and globally, he shares three principles: gain first-hand experience of international markets, invest in strong local talent and networks and grow alongside clients while maintaining consistent quality and service.

His reflections offer a practical perspective on the leadership decisions that matter most when building an international business.

Helping you prepare for what’s next

At Forvis Mazars, we work with technology businesses as they navigate the challenges of growth, international expansion and transformation. From strategic investment decisions to operating across increasingly complex markets, we help ambitious businesses prepare for what’s next.

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