APAC C-suite barometer（経営幹部に対する意識調査）: outlook 2024

今日のような変化の激しい時代において、Forvis Mazars APAC C-suite barometer（経営幹部に対する意識調査）は、ビジネスリーダーがさまざまなテーマについてどのように考えているか、その主要な関心事項や意思決定の背景にある動機を深く理解するための有効なツールとなっています。

本年で5年目を迎えたこの年次調査で得られた貴重なインサイトは、アジア太平洋地域（APAC）における C-suite にとって主要なトレンドがどのような影響をもたらすのかを、より深く理解する手がかりを提供します。これらの調査結果は、企業が効果的な戦略を策定し、根拠ある意思決定を行い、新たな機会を捉え、事業成長を実現するうえでも役立つものとなるでしょう。

*本和訳は英語原文をもとに作成しています。レポートは英語のみとなります。

Our research highlights:

• Optimism on the up in Asia Pacific: Looking ahead, the vast majority of APAC leaders (91%) expect growth, a notable improvement from the 81% recorded last year.
• Topping the C-suite agenda: Transforming company IT is the top strategic priority globally and in Asia Pacific, alongside reviewing supply chains and talent attraction.
• Transformation in a high-tech world: The emergence of new technology is a top-three trend affecting APAC organisations and AI has high penetration.
• Expansion with limits: In APAC it remains a low priority in both absolute and relative terms, ranking 12th among 12 strategic priorities.
• The new ‘laws’ of talent attraction: More than half of leaders in Asia-Pacific (57%) report difficulty in hiring talented people, higher than the 44% who say the same globally.
• Stronger commitment to sustainability: Nearly three-quarters of respondents in APAC (73%) say they are prepared for new ESG reporting regulations, same as the global average (73%).

Conducted in Q4 of 2023, the Forvis Mazars APAC C-suite barometer is based on insight from more than 140 executives from 5 countries in the Asia Pacific region to understand the opportunities and challenges they are facing.

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Published: 28/10/2024

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