Wholesale / retail trade

Market development in the trade sector is extremely dynamic. The explosive growth of the internet and e-commerce as well as the expansion of traditional trading activities with services requiresstrategic innovation offensives. Quick and efficient performance is required in order to be successful in a market with high cost pressures and low margins.

Customers have expanded their criteria when making purchase decisions to include added value, quality in service, convenience and comfort. In order to respond to this, traders need to adapt their sales approach quickly. The consolidation of industries, globalisation and the influence of technology has contributed even more to blurring the boundaries between producers, wholesalers, retailers and customers.

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