Investment: the ultimate vote of confidence

C-suite executives are aligning confidence levels with action in their investments. Our Investment Index has climbed to 69%, its highest level since 2022, with more than two-thirds of executives planning to increase investment across core business areas.

 

Investment index*

Leaders are committing to strategies that position their organisations for long-term growth, not short-term survival. Future-facing priorities are progressing amid market uncertainty, with technology coming out on top again when it comes to investment targets. Priority investments in AI implementation alongside customer acquisition (both 76%) reflect the critical role C-suite executives expect AI to play in achieving their growth ambitions and its ability to cut through their competition.

Other technologies are helping them along, as investments in IT systems and digitisation (72%) are paramount to the infrastructure needed to ensure maximum return on their AI investments. Notably, financial investment is being matched by human capital commitments, underscoring the importance C-suite executives now place on technology and talent advancing together.

“Leaders can build more flexibility into their strategies and invest more in what seems like uncontrollable factors to ultimately reshape the future of enterprise.”

Sylvie Matherat Senior Global Advisor