Forvis Mazars reveals new guidance for clients to unlock and scale AI impact at VivaTech

As 95% of C-suite leaders indicate AI is having an impact on their organisation and most executives (63%) now report up to 10% returns from their AI investments, businesses should now expect increasing pressure to prove the returns on those investments to investors and stakeholders or run the risk of reduced investment in the future. The firm’s latest report, AI at scale: from experimentation to real business value, outlines the strategic AI adoption and scaling considerations businesses need to deliver more transformational value. 

Read the full guidance

Six experts from across Forvis Mazars’ global network share essential guidance and their views on how organisations can maximise the impact of their AI investments. Core advice outlines: 

• Results matter more than ambition – AI adoption should be evaluated beyond the hype to secure business value. 
• AI is not failing because of technology but because of execution – most AI initiatives fail to deliver value due to four key components: lack of clear strategy, poor use case definition, weak governance and data foundations, and inadequate change management and adoption. 
• Value is also maximised from targeted, high-impact use cases not broad experimentation – the most successful AI strategies focus on solving specific business problems not scaling generic tools. 
• Governance and data readiness should not be viewed as barriers – strong governance and data foundations are the fastest route to scaling AI. 
• AI is reshaping the workforce – the priority for businesses should be reskilling and redefining roles, rather than reducing headcount. 

Florence Sardas, Partner and Chief Transformation Officer at Forvis Mazars Group, said: “One of the main reasons we took the time to create this guidance reflects the increasing number of conversations we’re having with clients right now – where their stakeholders have moved on from asking what AI is being explored to what the technology has actually delivered at scale.” 

The pace of adoption is not slowing down either. More than 80% of organisations have restructured teams to implement AI and 15% have invested more than a fifth of their budget in it (35% have spent less than 10% in AI). Additionally, three fourths of executives (75%) confirmed recent geopolitical developments have accelerated their AI plans. 

Sardas adds: “As AI transformation accelerates, organisations that succeed won’t necessarily implement it more quickly, but more coherently. The answer lies in knowing when to reach for AI versus when something else will better solve the business problem at hand and that can only happen if you have the proper mechanisms to determine performance in place.” 

This latest guidance comes in the same week as the firm attends VivaTech for the fourth year, delivering numerous client learning expeditions on everything from AI to climate tech and mobility to digital culture to support business transformation and expansion. 

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About the report 

The AI at scale: from experimentation to real business value report uses the latest expert insights on transformation and AI and the firm’s annual C-suite barometer to guide leaders on ways to create real business value through AI. It’s designed to complement Forvis Mazars learning expeditions at VivaTech, Europe’s largest startup, technology and innovation summit held on 17-20 June 2027 in Paris. 

Press contact 

Rosa Mejia Banks, Group PR and Content Officer  
Rosa.Mejia-Banks@mazars.co.uk / +44 (0) 20 7063 4934  

About Forvis Mazars 

Forvis Mazars Group SC is an independent member of Forvis Mazars Global, a leading professional services network. Operating as an internationally integrated partnership in over 100 countries and territories, Forvis Mazars Group specialises in audit, tax and advisory services. The partnership draws on the expertise and cultural understanding of over 40,000 professionals across the globe to assist clients of all sizes at every stage in their development. 

Visit forvismazars.com to learn more.