C-suite barometer 2026: Adapting in uncertainty
Our latest study uncovers a business world embracing change, investing in technology and people, and reimagining strategies to stay ahead of disruption and competition.
Success now rests on adaptability as much as ambition.
3,000+
C-suite insights
40
countries worldwide
Growth outlook remains optimistic
|
 |
Prepare for what’s next
 | The C-suite’s economic survival strategyEconomic uncertainty and increased competition also continue to be the top factors most likely to hold back growth.
|
 | Biggest trends influencing businessesEconomic trends and increased competition are among the trends expected to have the biggest impact on businesses, but Artificial intelligence comes out on top. |
 | Renewed confidenceConfidence is back and technology is leading the charge. After last year’s seven-point dip, our Confidence Index has rebounded by six points, signalling renewed optimism among business leaders despite the relentless change and conflict from geopolitical turbulence and the economic landscape. |
 | Investment: the ultimate vote of confidenceC-suite executives are aligning confidence levels with action in their investments. Our Investment Index has climbed to 69%, its highest level since 2022, with more than two-thirds of executives planning to increase investment across core business areas. |
Success rests on adaptability
"Adaptability is not about waiting for uncertainty to pass but about building organisations that are ready for what’s next and can thrive in the long-term. Our research suggests leaders are embracing change, investing in technology and people, and reimagining their strategies to stay ahead of disruption and competition. The most successful will be those who combine confidence with caution – moving forward boldly, with strong awareness of both the risks and opportunities. Success rests on adaptability as much as ambition.”
Mark Kennedy,
Partner and Chief Clients & Markets Officer ,
Forvis Mazars Group
Mark Kennedy,
Partner and Chief Clients & Markets Officer ,
Forvis Mazars Group
Resetting strategic priorities
Technology transformation remains the ultimate priority for C-suite executives, but it’s only part of the strategy.
As businesses strive for growth, they must pair innovation with adjustable plans to pursue international expansion, tackle intensifying competition and overcome mounting tariff pressures.
 |
 |
 |
| Transformation through technology remains the dominant priority of C-suite executives. | Adapting to competition & tariffs appears for the first time at the top of C-suite agendas. | International expansion remains a top three priority for the third year. |
Expert insights
George Lagarias Chief Economist - London
