Industry-leading advice that sets us apart
The results of this year’s SKI survey show that Forvis Mazars is one of Sweden’s most valued audit and advisory firms – with the industry’s highest Net Promoter Score (NPS), a measure of how willing clients are to recommend their provider to others.
The high NPS level confirms Forvis Mazars’ strong position as one of Sweden’s most valued audit and advisory firms, where quality, trust, and long-term client relationships are at the core.
"We are extremely proud of this result. It shows that our clients are not only satisfied, but also have a strong trust in us and what we deliver. It is a testament to the commitment and quality demonstrated by our entire organization in every engagement,” says Karin Westerlund, CEO of Forvis Mazars in Sweden.
Trust and relationships drive loyalty
According to SKI’s industry study, trust, reliability, and personalized service are the key factors behind high customer loyalty. Despite increasing digitalization, close relationships between advisors and clients remain central to perceived value and loyalty.
"It is clear that the audit and advisory firms that succeed the most are those that build long-term relationships and act proactively in their clients’ day-to-day business. High loyalty and a strong NPS result do not happen by chance – they are the outcome of clear focus and consistent quality work," says Johan Parmler, CEO of Svenskt Kvalitetsindex.
About NPS and SKI
Net Promoter Score (NPS) is a leading metric that measures how likely clients are to recommend their business partner to others. Companies worldwide use NPS as a reliable tool to monitor customer satisfaction and drive improvement initiatives.
The method is based on a simple question: “How likely are you to recommend our company to a friend or colleague?” Based on responses, clients are categorized into three groups: detractors, passives, and promoters.
Svenskt Kvalitetsindex (SKI) is an independent research company that has, since 1989, annually measured customer satisfaction, loyalty, and quality across various industries in Sweden. In the latest survey, Forvis Mazars ranks as the audit and advisory firm with the highest NPS – confirming the company’s strength in quality, proactivity, trust, and relationship-building.
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