The new generation in China, referring to young people born between 1995 and 2009, accounts for approximately 260 million people, which is less than 20% of the national population. However, their consumption has already made up 40% of the country's total consumption. This generation not only possesses significant spending power but also represents the core driving force behind the future growth of...
(Shanghai, China, July 5, 2023) The ESG (Environmental, Social, and Governance) concept has now become a global consensus for sustainable development. The Chinese government has also focused on green development goals in the 14th Five-Year Plan and has continuously promoted the implementation of the dual-carbon strategy.
The luxury sector has always prided itself on offering consumers a chance to own pieces that are timeless and whose value and appeal will endure. But that doesn’t mean the way it produces and sells them should stay constant too. The luxury sector is at a crossroads and brands that carry on doing what they have always done risk falling behind. Our report, 'Conscious, collaborative, connected' explains...
China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. Our new study ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’ seeks to investigate trends in buying behaviour...
May 28th, 2020, Shanghai, China - "In China, Gen Z (i.e. post-95s) ranks first among the heavy luxury consumers who buy luxury goods every month, with more than 12 luxury items purchased each year!" This insightful conclusion comes from the Chinese Luxury Brand Consumers — A Generational, Gender and City-tier Analysis published today. On the day of the research report's release, Dr. Julie Laulusa,...
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