C-suite barometer 2026: Adapting in uncertainty

Growth outlook remains optimistic 

This year’s C-suite barometer signals a positive growth outlook. Despite a slight dip in revenue growth in 2025, 92% remain optimistic about their company’s growth outlook.  

It is the backdrop against which strategic decisions are made, shaped by economic shifts and influenced by rapid advancements in technology. Yet the results that have emerged in this year’s C-suite barometer reveal little hesitation from leaders. They are revising their approach and accelerating plans with significant investments. 

This adaptability will not only be a competitive edge but the currency for thriving strategies and growth as we head confidently into 2026.   
 

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Success rests on adaptability 

“We are encouraged by the optimism. According to our research, global CEOs are not focused on short-term survival; despite ongoing uncertainties, they are concentrating on long-term strategies for business growth. In this context, technology, AI, and the acquisition of customers and companies are at the forefront.”

Kristijan Cinotti  Managing Partner Forvis Mazars in Serbia/Croatia

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Resetting strategic priorities

Technology transformation remains the ultimate priority for C-suite executives, but it’s only part of the strategy.

As businesses strive for growth, they must pair innovation with adjustable plans to pursue international expansion, tackle intensifying competition and overcome mounting tariff pressures.

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Transformation through technology remains the dominant priority of C-suite executives. 

Adapting to competition & tariffs appears for the first time at the top of C-suite agendas. 

International expansion remains a top three priority for the third year.