C-suite uvida
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Ova prilagodljivost neće biti samo konkurentska prednost, već i valuta uspešnih strategija i rasta dok sa sigurnošću ulazimo u 2026. godinu. |
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New risks and opportunities are influencing a shift in plans and priorities for the world’s executives. While global uncertainty and disruption have led to a dip in overall revenue growth, opportunities are abundant among the challenges and leaders remain optimistic as they prepare for what’s next.
Our Chief Economist George Lagarias shares his views on the market outlook for 2026. In our latest C-suite barometer, he explains the current geopolitical climate and other macroeconomic challenges for businesses as they navigate extreme uncertainty and volatility across markets.
Economic trends and increased competition are among the trends expected to have the biggest impact on businesses, but artificial intelligence comes out on top.
Confidence is back and technology is leading the charge. After last year’s seven-point dip, our Confidence Index has rebounded by six points, signalling renewed optimism among business leaders despite the relentless change and conflict from geopolitical turbulence and the economic landscape.
C-suite executives are aligning confidence levels with action in their investments. Our Investment Index has climbed to 69%, its highest level since 2022, with more than two-thirds of executives planning to increase investment across core business areas.
Uspeh počiva na prilagodljivosti"Ohrabruje nas optimizam. Prema našem istraživanju globalni CEO-i nisu fokusirani na kratkoročno preživljavanje, nego se uprkos nesigurnostima bave dugoročnim strategijama rasta kompanija. Pri tome su tehnologija, AI i akvizicije kupaca i kompanija u fokusu."
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Transformacija kroz tehnologiju ostaje dominantan prioritet C-suite rukovodilaca. |
Prilagođavanje konkurenciji i carinama po prvi put se pojavljuje među vodećim prioritetima C-suitea. |
Međunarodna ekspanzija treću godinu zaredom ostaje među tri najvažnija prioriteta. |
As we move into 2026, leaders in the consumer sector are signalling confidence, forward momentum and a stronger appetite for transformation than in previous years. Our latest C-suite barometer results for the consumer sector reveal an industry that is investing strategically in technology, AI and international expansion to tackle the challenges of operating amid economic uncertainty and intensifying...
C-suite leaders in the energy and infrastructure sector are entering 2026 with a mindset shaped by constant adaptation. They’re not just toughing out the challenges – they’re adjusting quickly, staying realistic and making deliberate decisions about where to push ahead and where to pull back.
The financial services (FS) sector stands at a defining moment. As we enter 2026, C‑suite leaders are navigating one of the most complex business environments of the decade. Yet they remain overwhelmingly confident in their ability to grow, transform and lead – after all, this sector has already been through and seen a lot of defining crises, so they’re arguably more capable and experienced at adapting...
Globally, the life sciences and pharmaceutical sector finds itself navigating a climate defined by volatility, hard‑edged economic pressure and relentlessly shifting supply chains. In fact, this is the sector hit the hardest by the majority of external trends impacting businesses and creating barriers to growth – simultaneously. Within this environment, a majority (84%) of sector leaders maintain...
Uncertainty isn’t going anywhere. It has become the defining backdrop of the operating environment in the manufacturing sector. Economic unpredictability, political tension, shifting tariffs, fluctuating energy prices, supply chain fragility – these forces are no longer disruptions. They are the new constants and yet, the story of the manufacturing sector this year isn’t about strain. It’s about adaptability.
The global real estate sector is navigating a landscape defined by a distinct paradox. Steady commercial performance is set against deepening economic and geopolitical uncertainty. Our latest C‑suite barometer shows executives across the industry remain notably positive when it comes to future revenue growth. A significant 82% express optimism about next year’s growth outlook, closely mirroring sentiment...
The future looks bright for the technology, media and telecommunications (TMT) sector. In 2026, it boasts one of the strongest outlooks across all industries (and higher than the global average across all areas) with C‑suite leaders entering the year with confidence despite persistent unpredictability.
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