C-suite barometar 2026: Prilagođavanje u uslovima neizvesnosti

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C-suite barometar: outlook 2026

29. јануар 2026.
Tags C-suite insights
Naše najnovije istraživanje otkriva poslovni svet koji prihvata promene, ulaže u tehnologiju i ljude i ponovo osmišljava strategije kako bi ostao ispred izazova i konkurencije. Uspeh danas podjednako počiva na prilagodljivosti i ambiciji.

Preuzmite naš izveštaj za 2026. godinu

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Izgledi za rast ostaju optimistični 


Ovogodišnji C-suite barometar ukazuje na pozitivne izglede za rast. Uprkos blagom padu rasta prihoda u 2025. godini, 92 % ispitanika ostaje optimistično u pogledu izgleda rasta svojih kompanija.

To je kontekst u kojem se donose strateške odluke, oblikovan ekonomskim promenama i snažno pod uticajem brzog tehnološkog napretka. Ipak, rezultati ovogodišnjeg C-suite barometra pokazuju da među liderima gotovo da nema oklevanja. Oni preispituju svoje pristupe i ubrzavaju planove uz značajna ulaganja.

Ova prilagodljivost neće biti samo konkurentska prednost, već i valuta uspešnih strategija i rasta dok sa sigurnošću ulazimo u 2026. godinu.
 

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C-suite insights 29. јануар 2026.

The global paradox

New risks and opportunities are influencing a shift in plans and priorities for the world’s executives. While global uncertainty and disruption have led to a dip in overall revenue growth, opportunities are abundant among the challenges and leaders remain optimistic as they prepare for what’s next.

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C-suite insights 29. јануар 2026. Istražite dodatne opcije

The global paradox

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C-suite insights 29. јануар 2026. Istražite dodatne opcije

The C-suite’s economic survival strategy

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C-suite insights 29. јануар 2026. Istražite dodatne opcije

Biggest trends influencing businesses

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C-suite insights 29. јануар 2026. Istražite dodatne opcije

Renewed confidence

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Investment: the ultimate vote of confidence

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Uspeh počiva na prilagodljivosti

"Ohrabruje nas optimizam. Prema našem istraživanju globalni CEO-i nisu fokusirani na kratkoročno preživljavanje, nego se uprkos nesigurnostima bave dugoročnim strategijama rasta kompanija. Pri tome su tehnologija, AI i akvizicije kupaca i kompanija u fokusu."

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Kristijan Cinotti 

Managing Partner

Forvis Mazars u Srbiji/Hrvatskoj                                                                                                                                                            

 


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Resetovanje strateških prioriteta

 

Tehnološka transformacija ostaje najviši prioritet C-suite rukovodilaca, ali je ona samo deo strategije.

Dok kompanije teže rastu, inovacije moraju biti praćene prilagodljivim planovima kako bi se ostvarila međunarodna ekspanzija, odgovorilo na sve intenzivniju konkurenciju i prevazišli rastući carinski pritisci.

 

 

 

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Transformacija kroz tehnologiju ostaje dominantan prioritet C-suite rukovodilaca.
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Prilagođavanje konkurenciji i carinama po prvi put se pojavljuje među vodećim prioritetima C-suitea. 
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Međunarodna ekspanzija treću godinu zaredom ostaje među tri najvažnija prioriteta.

 

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29. 1. 2026.

C-suite 2026: consumer highlights

As we move into 2026, leaders in the consumer sector are signalling confidence, forward momentum and a stronger appetite for transformation than in previous years. Our latest C-suite barometer results for the consumer sector reveal an industry that is investing strategically in technology, AI and international expansion to tackle the challenges of operating amid economic uncertainty and intensifying...

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29. 1. 2026.

C-suite 2026: energy & infrastructure highlights

C-suite leaders in the energy and infrastructure sector are entering 2026 with a mindset shaped by constant adaptation. They’re not just toughing out the challenges – they’re adjusting quickly, staying realistic and making deliberate decisions about where to push ahead and where to pull back.

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29. 1. 2026.

C-suite 2026: financial services highlights

The financial services (FS) sector stands at a defining moment. As we enter 2026, C‑suite leaders are navigating one of the most complex business environments of the decade. Yet they remain overwhelmingly confident in their ability to grow, transform and lead – after all, this sector has already been through and seen a lot of defining crises, so they’re arguably more capable and experienced at adapting...

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29. 1. 2026.

C-suite 2026: life sciences highlights

Globally, the life sciences and pharmaceutical sector finds itself navigating a climate defined by volatility, hard‑edged economic pressure and relentlessly shifting supply chains. In fact, this is the sector hit the hardest by the majority of external trends impacting businesses and creating barriers to growth – simultaneously. Within this environment, a majority (84%) of sector leaders maintain...

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29. 1. 2026.

C-suite 2026: manufacturing highlights

Uncertainty isn’t going anywhere. It has become the defining backdrop of the operating environment in the manufacturing sector. Economic unpredictability, political tension, shifting tariffs, fluctuating energy prices, supply chain fragility – these forces are no longer disruptions. They are the new constants and yet, the story of the manufacturing sector this year isn’t about strain. It’s about adaptability.

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29. 1. 2026.

C-suite 2026: real estate highlights

The global real estate sector is navigating a landscape defined by a distinct paradox. Steady commercial performance is set against deepening economic and geopolitical uncertainty. Our latest C‑suite barometer shows executives across the industry remain notably positive when it comes to future revenue growth. A significant 82% express optimism about next year’s growth outlook, closely mirroring sentiment...

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29. 1. 2026.

C-suite 2026: TMT highlights

The future looks bright for the technology, media and telecommunications (TMT) sector. In 2026, it boasts one of the strongest outlooks across all industries (and higher than the global average across all areas) with C‑suite leaders entering the year with confidence despite persistent unpredictability.

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