Turning digital transformation into real ROI

As organisations accelerate digital transformation, expectations around return on investment are rising sharply. The latest C suite barometer shows that 94% of leaders expect digital and AI initiatives to deliver measurable impact within the same year, signalling a clear shift towards outcome driven transformation.

Florence Sardas, Chief Transformation Officer, Forvis Mazars Group, explains that while technology is a critical enabler of growth and international expansion, success depends on focus and execution. Costs, data complexity, cyber risk and talent shortages remain key barriers, particularly as organisations look to scale AI initiatives safely and sustainably. To deliver value, leaders must start with clearly defined business use cases, supported by strong data foundations, the right skills and robust governance. AI is not a technology topic alone but a business challenge that sits at the intersection of people, processes and systems.

Watch the latest interview in our C‑suite expert insights series to hear how leaders are prioritising ROI, strengthening data and cyber resilience and unlocking the potential of AI through targeted and scalable transformation.

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