Understanding your donation potential: data analysis in the charitable sector

11 June 2020 – Charitable organisations have been dealing with declining revenues for years. The coronacrisis will only strengthen this trend. Contributors will be even more aware and critical about their donations. Because of the lost revenues, the charitable activities will come under even more pressure. That’s why it is crucial for charitable organisations to understand their donation potential. Where are the opportunities for your organisation which will lead to more and higher donations? Data analysis is a vital link in this.

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