Digital transformation and AI: focusing on what is right

Tags Digital transformation and AI

At Forvis Mazars, we look at what technology makes possible. We see AI as part of a broader digital transformation that helps us work differently and better. Technology can do a great deal; at the same time, we need to continually ask ourselves what is truly right in a given situation. That is why we do not use AI simply to accelerate processes, but to support thoughtful, informed and careful decision‑making, together with our clients. We are also continuously developing ourselves, learning in practice and, as an organisation, constantly seeking the right balance between innovation and the human dimension.

From change to value for our clients

Change in itself does not automatically create value for our clients. Keeping up is not enough. Transformation requires the ability to assess what is happening externally and translate this into concrete choices that teams can act upon. Professional judgement remains crucial in determining what is appropriate and responsible. This is why our approach is human‑led, with technology supporting our work. AI helps us identify patterns and interpret data; people determine direction and make the final judgements. Our added value therefore is not always a report or a service, but often advice, guidance and the joint assessment of data. By considering both what is possible and what is right, we bring together human expertise and technology in a well‑balanced way. In doing so, we help guide decisions that make our clients’ businesses sustainably stronger.

Consuelo Sedney | Partner and Member of the Executive Board

Human capabilities as the foundation

The greatest challenge of AI does not lie in the technology itself. Critical thinking, independent reasoning and creative problem‑solving remain essential, particularly when technology does not provide a clear answer or falls short. Organisations must not lose sight of these fundamental human capabilities. As a result, the role of professionals is shifting from execution to interpretation, validation and steering on quality and context. This requires new skills in working with AI, while making existing qualities such as judgement and professional integrity even more important. Investing in AI therefore also means investing in the preservation and strengthening of human capabilities and skills.

Frank Keessen | Chief Information Officer

Digital transformation as a strategic driver of growth

Digital transformation is a top strategic priority for many executive leaders. 39% of C‑suite executives identify it as one of their key strategic priorities, placing it high on boardroom agendas. As a result, many organisations are making significant investments in technology and AI, driven by ambitions around efficiency, productivity and resilience. At the same time, digital capabilities are becoming increasingly interconnected and cut across organisational boundaries. This makes execution more complex and less predictable. The key question is how to embed these technologies in day‑to‑day practice. We focus on ensuring that digital transformation is workable, responsible and valuable for both employees and clients.

80of leaders have restructured teams in the past two years to support AI
74of organisations have a technology transformation strategy
48identify AI as the primary investment within that strategy

C-suite barometer expert insights

Providing direction in digital transformation

Every organisation is at a different stage of its digital development. What works well for one organisation may require nuance or a different approach for another. Without human judgement, AI is ultimately just technology. That is why we value dialogue with our clients, working together to explore what is appropriate and responsible in their specific context.

Get in touch with our experts to explore how we can work together on your digital transformation.