Digital transformation and AI: focusing on what is right

Tags Digital transformation and AI

At Forvis Mazars, we look at what technology makes possible. We see AI as part of a broader digital transformation that helps us work differently and better. Technology can do a great deal; at the same time, we need to continually ask ourselves what is truly right in a given situation. That is why we do not use AI simply to accelerate processes, but to support thoughtful, informed and careful decision‑making, together with our clients. We are also continuously developing ourselves, learning in practice and, as an organisation, constantly seeking the right balance between innovation and the human dimension.

The opportunities presented by AI are significant, and so too are the ambitions of many organisations. Yet between ambition and results lies an important challenge: how can AI be deployed in a responsible and effective way? Achieving this requires more than technology alone. It calls for clear choices, appropriate governance, and careful consideration of the impact on people, processes and organisations.

Through expert insights, practical case studies and the latest developments, we explore the questions that matter most. In doing so, we support organisations in harnessing the opportunities AI offers while remaining mindful of the associated risks and the importance of human judgement.

Market insights

95%

of C-suite executives say AI is having an impact on their organisation.

89%

of leaders include AI in their transformation strategies.

80%

have restructured their teams in the last two years to implement AI.

63%

now report productivity gains and returns of up to 10% on their AI investments.

Digital transformation as a strategic driver of growth

39% of C-suite leaders identify digital transformation as one of their top strategic priorities. As a result, it ranks highly on the executive agenda. Many organisations are therefore investing significantly in technology and AI, driven by ambitions around efficiency, productivity and resilience.

At the same time, we see digital capabilities becoming increasingly interconnected and extending across organisations. As a result, implementation becomes more complex and less predictable. How do you embed these technologies into day-to-day business operations? We help ensure that they are practical, responsible and valuable for employees and customers alike.

AI at scale: from experimentation to real business value highlights that organisations are entering a new phase in their AI journey. While the focus in recent years has largely been on experimenting with AI, attention is now shifting towards delivering measurable value and return on investment.

Organisations are increasingly being challenged not only to invest in AI, but also to demonstrate the impact these investments have on productivity, decision-making and business performance. The report provides insights, practical examples and perspectives to support organisations in scaling AI in a responsible and effective way.

Read the report

80of leaders have restructured teams in the past two years to support AI
74of organisations have a technology transformation strategy
48identify AI as the primary investment within that strategy

C-suite barometer expert insights

Providing direction in digital transformation

Every organisation is at a different stage of its digital development. What works well for one organisation may require nuance or a different approach for another. Without human judgement, AI is ultimately just technology. That is why we value dialogue with our clients, working together to explore what is appropriate and responsible in their specific context.

Get in touch with our experts to explore how we can work together on your digital transformation.