Are you thinking of selling your business?

Selling a business is a defining moment for any owner. Before entering discussions with potential buyers, it’s critical to understand how prepared your business really is and where focused preparation could protect or enhance value.

This short assessment helps you benchmark your company’s sell-side readiness and identify strengths and gaps across the areas buyers examine first.

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Why readiness matters now

M&A activity across Central & Eastern Europe is regaining momentum. While 2024 was marked by tighter financing conditions and increased selectivity, buyers remain active, particularly for well-prepared, high-quality assets.

• CEE M&A deal value has increased year-on-year, reaching €35.1bn so far in 2025, already 12% higher than full-year 2024.
• Romania ranked second in the region by deal volume, with 120 announced transactions, reflecting sustained strategic interest.
• By deal value, Romania ranked seventh regionally, with transactions totaling approximately €1.7bn.

Buyers are selective and readiness increasingly determines transaction speed, certainty and value.

What this assessment helps you understand

This assessment focuses on the five core fundamentals that buyers and investors typically examine at the very beginning of a sale process. Your responses provide a high-level snapshot of how prepared your business may be for a transaction and where targeted improvements could materially strengthen your position, reduce risk and support value.

What we look for

1. Financial health

Are your financial statements for the last three years audited, accurate, and up to date?

2. Profitability & growth

Is your business consistently profitable and demonstrating a clear and sustainable growth trend?

3. Operational independence

Can the business operate smoothly without your day-to-day involvement?

4. Customer & revenue stability

Do you have a diversified customer base supported by predictable, recurring revenue?

5. Legal & compliance readiness

Are all key contracts, licenses, and compliance requirements complete, current, and in order?

What should you take away from your result

Your responses provide an early indication of how your business may be perceived by buyers at the outset of a transaction process.

Based on your answers, your readiness may fall into one of three categories:

• Early-stage readiness - foundational work may be required before approaching buyers
• Developing readiness - several strengths are in place, with targeted improvements recommended
• Strong readiness - the business appears well-positioned for a potential sale process

This assessment is a starting point, not a substitute for detailed sell-side preparation or vendor due diligence.

Turn insight into action

Every successful transaction starts with preparation. Our sell-side advisory specialists support business owners across Romania and Central & Eastern Europe with:

• Pre-sale readiness assessments to help you prepare well in advance of a transaction
• Value enhancement planning to strengthen performance and maximise sale outcomes
• Vendor due diligence to anticipate investor questions and reduce execution risk
• Transaction execution and negotiation support from buyer outreach to closing

If selling your business is on the horizon, a structured approach can make a measurable difference to outcomes.

Speak with a sell-side advisor

Who is this assessment for

• Business owners and founders considering a full or partial exit
• Companies preparing for a future sale within the next 12–24 months
• CFOs and CEOs seeking an early sell-side readiness pulse check

About us

We advise sellers throughout the transaction lifecycle - from early readiness and preparation to execution and post-deal support.

Our integrated teams combine financial, tax, legal and transaction expertise, helping clients move confidently from “thinking about a sale” to “sale-ready.”