C-suite barometer 2026: Adapting in uncertainty

Our latest study uncovers a business world embracing change, investing in technology and people, and reimagining strategies to stay ahead of disruption and competition. Success now rests on adaptability as much as ambition.

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Growth outlook remains optimistic

This year’s C-suite barometer signals a positive growth outlook. Despite a slight dip in revenue growth in 2025, 92% remain optimistic about their company’s growth outlook.

It is the backdrop against which strategic decisions are made, shaped by economic shifts and influenced by rapid advancements in technology. Yet the results that have emerged in this year’s C-suite barometer reveal little hesitation from leaders. They are revising their approach and accelerating plans with significant investments.

This adaptability will not only be a competitive edge but the currency for thriving strategies and growth as we head confidently into 2026.

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Prepare for what's next

C-suite insights 29 January 2026

The global paradox

New risks and opportunities are influencing a shift in plans and priorities for the world’s executives. While global uncertainty and disruption have led to a dip in overall revenue growth, opportunities are abundant among the challenges and leaders remain optimistic as they prepare for what’s next.

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C-suite insights 29 January 2026 Explore more

The global paradox

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The C-suite’s economic survival strategy

C-suite insights 29 January 2026 Explore more

Biggest trends influencing businesses

C-suite insights 29 January 2026 Explore more

Renewed confidence

C-suite insights 29 January 2026 Explore more

Investment: the ultimate vote of confidence

Success rests on adaptability

“Adaptability is not about waiting for uncertainty to pass but about building organisations that are ready for what’s next and can thrive in the long-term. Our research suggests leaders are embracing change, investing in technology and people, and reimagining their strategies to stay ahead of disruption and competition. The most successful will be those who combine confidence with caution – moving forward boldly, with strong awareness of both the risks and opportunities. Success rests on adaptability as much as ambition.”

Resetting strategic priorities

Technology transformation remains the ultimate priority for C-suite executives, but it’s only part of the strategy.

As businesses strive for growth, they must pair innovation with adjustable plans to pursue international expansion, tackle intensifying competition and overcome mounting tariff pressures.

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Transformation through technology remains the dominant priority of C-suite executives.	Adapting to competition & tariffs appears for the first time at the top of C-suite agendas.	International expansion remains a top three priority for the third year.