C-suite barometer 2026: Swiss outlook

Key takeaways

• The Swiss edition captures the views of 100 executives in Switzerland, within a survey of 3,000 leaders across 40+ countries.
• 88% of Swiss leaders are optimistic about growth in 2026, and 82% expect a revenue increase.
• 54% of Swiss leaders plan to increase investments.
• Talent attraction and retention (31%) and IT and technology transformation (30%) lead Swiss strategic priorities over the next 3–5 years.
• Economic uncertainty (36%) and inadequate infrastructure (30%, against 17% worldwide) are the main factors holding back growth in Switzerland.

The annual C-suite barometer captures the views of 3,000 leaders across 40+ countries, including insights from 100 executives in Switzerland.

This Swiss edition of the Forvis Mazars C-suite barometer 2026 highlights the perspectives of senior executives across key sectors including financial services, technology, media & telecommunications (TMT), manufacturing, consumer products, life sciences, real estate and energy & infrastructure. The report provides a clear view of how Swiss decision-makers are navigating today’s evolving business landscape and what will shape their priorities for the year ahead.

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How Swiss executives are adapting in uncertainty

Uncertainty has become the new normal and adaptability the defining leadership trait.

Uncertainty is no longer a temporary condition – it is the environment in which leaders operate. Economic pressures, rapid technological advances, geopolitical tensions, global competition and shifting trade dynamics have created a reality where stability is the exception rather than the norm.

Yet Swiss executives continue to demonstrate the resilience, pragmatism and innovative mindset that underpin Switzerland’s competitive strength. Rather than waiting for conditions to stabilise, they are taking action. Leaders are accelerating the adoption of new technologies, strengthening their talent strategies and reassessing expansion and supply chain models to stay competitive amid rising tariffs and evolving market pressures.

This year’s Swiss findings, Adapting in uncertainty, reveal how organisations across the country are reshaping their priorities to stay ahead – balancing confidence with caution and transformation with disciplined investment.

• 88of Swiss leaders are optimistic about growth in 2026
• 82expect a revenue increase
• 54plan to increase investments

Swiss strategic priorities over the next 3–5 years

31Talent attraction and retention 30IT and technology transformation 25Adapting business models to competition and tariffs 24Strengthening sustainability strategies and embedding climate-driven business models   Download the report

Barriers to growth and key trends: Switzerland vs worldwide

C-suite barometer 2026: the global findings

Find out more in our Global C-suite barometer 2026, where we collected the views of 3,000 leaders across 40+ countries. This latest study shows how executives are embracing change, investing in technology and people as well as rethinking strategy to stay competitive.

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FAQ: C-suite barometer 2026 Swiss outlook