Martina Kučerová Digital Solutions & Customer Experience Manager

Martina Kučerová has many years of experience in business development across all departments of Forvis Mazars in the Czech Republic – from audit, tax and accounting consulting to HR services. In recent years, she has focused primarily on managing equal pay projects, of which she has completed more than 20, both in the Czech Republic and internationally. 

Her strengths lie in project management and coordinating teams across specialist areas, including the involvement of local and foreign experts. She also has experience in designing and using analytical tools for evaluating wages and pay equality (e.g., Logib). She is actively involved in developing methodologies in the field of HR data and linking them to business strategy. 

Martina also has extensive experience with CRM systems, from customization to implementation and training (e.g., Salesforce). She is a member of the Forvis Mazars global working group for Salesforce for the Central and Eastern Europe (CEE) region and coordinates regional projects within the BD CEE group. 

She graduated from the Faculty of Informatics and Management at the University of Hradec Králové. She is fluent in Czech, English, and French.