APAC business outlook 2025: Navigating growth in uncertain times

In a year marked by economic headwinds, geopolitical tensions, and rapid technological change, leaders across Asia-Pacific are redefining their strategies for growth. Drawing on insights from 1,706 C-suite executives globally (171 from APAC), our latest report reveals how businesses are balancing optimism with caution, investing in innovation, and preparing for long-term success in a competitive landscape.

Key findings:

  • 84% of APAC leaders expect growth in 2025, though confidence is down 9% from 2024.
  • Technology leads strategic priorities: 35% rank IT transformation as their #1 focus.
  • 74% plan international expansion, with the US, China, and Canada as top targets.
  • Talent shortages persist: 50% struggle to hire, especially for entry/mid-level roles.
  • ESG reporting declines sharply (44% vs. 73% in 2024), but integration with financial reporting rises 14 points.

Strategic priorities for 2025:

Executives are doubling down on three critical areas:

  1. Digital transformation (AI, efficiency gains, and IT modernisation).
  2. Global expansion amid supply chain and regulatory complexities.
  3. Talent resilience through flexible work and employer branding.

The ‘APAC C-suite Barometer: Outlook 2025’ highlights agility and strategic foresight will separate the leaders from the followers. Whether optimising AI for productivity, securing top talent, or navigating ESG complexities, success hinges on proactive adaptation. Download the full report today to equip your business for the challenges and opportunities ahead.

Download the report

We are pleased to release our 2025 Asia Pacific C-suite Barometer Outlook Report offering comprehensive global and regional insights from CEOs worldwide who are redefining their strategies for growth. From balancing optimism with caution, investing in innovation, and preparing for long-term success in an ever-evolving business landscape, this report is a valuable resource detailing perspectives crucial for informed decision-making and understanding our global dynamic business environment.

Christopher Cicutto Partner - Melbourne, Forvis Mazars in Australia

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Published: 02/05/2025

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APAC C-suite barometer: Outlook 2025 report
APAC C-suite barometer: Outlook 2025 report

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