Strategic leadership in 2026: Applying the 4B lens
Heading into 2026 many organisations are taking time to review their workforce, leadership, and L&D strategies for the year ahead. A practical way to start is by using the 4B analysis — asking key stakeholders whether to Buy (recruit), Build (develop internally), Borrow (engage external expertise), or Button/Bot (automate) the talent, skill, or capability needed to meet business objectives (Harvard Business Impact, 2025).
Focusing on the "Build" pathway means investing in your existing employees — a sustainable, cost-effective approach that delivers direct return on your investment through measurable outcomes and creates enduring spin-off benefits like stronger culture and innovation that extend beyond direct training costs.
Key outcomes of adopting the Build strategy include:
• Improved self-awareness and communication skills: Better-equipped leaders reduce turnover and conflict while boosting retention, productivity, and engagement
• Higher job satisfaction: Professional development opportunities lift employee morale and mitigate burnout risk.
• Stronger internal talent pipeline: Building an internal leadership bench cuts external hiring costs (1.5x salary), accelerates promotions, and supports seamless succession planning.
• Competent, risk-mitigating leaders: Strong leaders foster psychosocial safety, minimise compliance risks, and build resilient teams.
In an era where adaptability and strong leadership are vital for organisational success, investing in your people isn’t just a smart move — it’s a long-term commitment to growth. By placing capability-building at the centre of your strategy, you’ll ensure that your team is well-equipped to meet the demands and opportunities of 2026 and beyond. If you’re looking to future-proof your business and build a high-performing leadership culture, now’s the time to act. Register your interest in our 2026 Leadership Lab Program today.
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References
Harvard Business Impact (2025) 2025 Global Leadership Development Study, Available at: https://www.harvardbusiness.org/insight/2025-global-leadership-development-study/ (Accessed: 15 January 2026).
Published: 27 January 2026
Please note that this publication is intended to provide a general summary and should not be relied upon as a substitute for personal advice.
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