APAC Business Outlook 2025: Navigating Growth in Uncertain Times
In a year marked by economic headwinds, geopolitical tensions, and rapid technological change, leaders across Asia-Pacific are redefining their strategies for growth. Drawing on insights from 1,706 C-suite executives globally (171 from APAC), our latest report reveals how businesses are balancing optimism with caution, investing in innovation, and preparing for long-term success in a competitive landscape.
“Geopolitical and economic factors around the world are having some influence on the business activity in the region. While C-suite leaders here seem to be less concerned about the overall growth outlook, there may need to be a few changes to the plans they have in place to counter the more recent impact from global trade and tariffs on supply chain. Regardless, executives should remain focused on their strategic priorities that will deliver the most value, competitive advantage and success over the coming years. These will undoubtably rely on technology and the need to tackle challenges in hiring talented people if they want to grow and develop new products or services in international markets.”
Jean Francois Salzmann
APAC Regional Chair, Forvis Mazars
Key findings:
- 84% of APAC leaders expect growth in 2025, though confidence is down 9% from 2024.
- Technology leads strategic priorities: 35% rank IT transformation as their #1 focus.
- 74% plan international expansion, with the US, China, and Canada as top targets.
- Talent shortages persist: 50% struggle to hire, especially for entry/mid-level roles.
- ESG reporting declines sharply (44% vs. 73% in 2024), but integration with financial reporting rises 14 points.
Strategic priorities for 2025:
Executives are doubling down on three critical areas:
- Digital transformation (AI, efficiency gains, and IT modernisation).
- Global expansion amid supply chain and regulatory complexities.
- Talent resilience through flexible work and employer branding.
The ‘APAC C-suite Barometer: Outlook 2025’ highlights agility and strategic foresight will separate the leaders from the followers. Whether optimising AI for productivity, securing top talent, or navigating ESG complexities, success hinges on proactive adaptation. Download the full report today to equip your business for the challenges and opportunities ahead.
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