C-suite barometer: outlook 2024 Building global ambition

An optimistic outlook for growth 

This year’s global C-suite barometer indicates a business world optimistic for the future, confident about growth and ready to take on the challenges ahead.

Confidence in tackling the key trends 

While leaders seek to shape a positive future for their businesses, they can’t take their eye off the big external trends all organisations will need to navigate.

Overall leaders are ready. Businesses feel they are ready to manage these trends and our Confidence Index shows an average of 44% “very confident”.

Topping the C-suite agenda 

Leaders see enormous potential to transform their businesses. The biggest strategic priority remains technology transformation and, alongside this, leaders are equally focused on international expansion, sustainability and talent strategies.

Transformation in a digital world

C-suite executives remain invested on the technological advances that will transform business opportunities and establish more robust operations. As with all innovations, there are investment considerations and ethical responsibilities. Leaders know they need to be ready – and they think they are. 87% are confident their business is prepared for trends delivering long-term solutions, including the rapid advances of generative AI and more robust security measures to tackle cyber threats.

Recognising greater sustainability commitments

 The wave of sustainability expectations and responsibilities are rising as the business world continues to expand. Regulation is becoming increasingly complex, but C-suite executives are committed to meeting this challenge.

The new ‘laws’ of talent attraction 

Competition for talent is set to continue and leaders believe offering opportunities for learning, training and development will help them attract talented people. The C-suite ranks new or revised talent strategies as a top priority and recognises recruitment is a challenge.
 

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