Expo: Build a new ecology for enterprise development and be successful in the future

Mazars attends the 4th China International Import Expo and signs a cooperation agreement with Shanghai (Lujiazui) Pilot Free Trade Zone and offers a series of thematic lectures and forums.

Mazars, an international audit and advisory firm, is taking part in the 4th China International Import Expo (CIIE). Under the theme “Shape The Future”, Mazars, with its professional insights and solutions, is hosting nearly 30 professional lectures, forums and other activities touching on topics such as foreign investment, compliance, sustainable development, retail trends, innovation and diversity.

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Meanwhile, the company’s booth at the CIIE held a cooperation agreement signing ceremony between Mazars and the Shanghai (Lujiazui) Pilot Free Trade Zone, in which details about the Pudong Pioneer Zone policy were introduced. The idea is to promote the development of the China (Shanghai) Pilot Free Trade Zone and develop Pudong New Area into a pioneer of socialist modernization.

Hervé Hélias, CEO & Chairman of Mazars Group, said, “We are honored to attend the CIIE again. Mazars attaches great importance to the Chinese market and has always maintained an optimistic attitude towards China’s development. This year, we hope to share our professional views with many customers, government departments and business leaders through the nearly 30 content-rich forums and lectures held at our booth, discussing the needs and trends of the Chinese market. We look forward to bringing quality, efficient and professional services to the Chinese market in these changing times and conditions, and to cooperating with a greater set of partners as we go forward.” 

Joining hands with Shanghai Pilot Free Trade Zone to develop Pudong New Area into a pioneer of socialist modernization

On the afternoon of November 9, Mazars and the China (Shanghai) Pilot Free Trade Zone Luijiazui Administration Bureau held a cooperation agreement signing ceremony, in which details of the Pudong Pioneer Zone policy were unveiled.

Mr. Yang Chao, Standing Committee Member and Deputy Chief of Pudong New Area, Mr. Yuan Yefeng, Deputy Director of China (Shanghai) Pilot Free Trade Zone Lujiazui Administration Bureau, and Dr. Julie Laulusa, Managing Partner of Mazars in China and a member of the Group Executive Board and Ms. Xing Yuan, Partner of Mazars China Business, attended the event and signed a strategic cooperation agreement.

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Dr. Laulusa said, “We are very pleased to be able to strategically cooperate with the Shanghai Pilot Free Trade Zone. I believe that Mazars' professional services will make a positive contribution to the business environment and comprehensive strength of the China (Shanghai) Pilot Free Trade Zone and help Pudong New Area develop into a pioneer of socialist modernization.

“On my first visit to Pudong in 1996, I saw unlimited possibilities here. Therefore, I came to Pudong again in 2003 to set up the Mazars Shanghai office in Lujiazui. In July this year, the government published a series of opinions on the Pudong Pioneer Zone, and showed us the grand blueprint for its development. Mazars hopes to develop with Pudong together.”

In the context of the global COVID-19 pandemic, Mazars has shown extraordinary resilience, and the group's good performance has also won more opportunities from partners for cooperation. Last year, the firm recorded revenues of €1.9 billion (September 1, 2019, to August 31, 2020), up 7.8% (excluding Forex impact of -0.3%) from the previous year, including strong natural growth (5.9%), and positive external growth (1.8%). Mazars has more than 40 offices and 5,000 professionals in China, and achieved revenue of ¥1.417 billion, and a year-on-year revenue growth of 17%.

Interpreting new business from a professional perspective, helping Chinese companies seize new opportunities

In addition to the cooperation contract, Mazars also conducted about 30 forums and lectures during the six-day exhibition, covering current topics such as female leadership, “dual carbon” goals, a circular economy, dual-circulation development, Chinese fads, digital finance, and data network security and other topics including foreign investment, compliance, sustainable development, retail trends, innovation and diversity. It is worth noting that, in addition to Mazars experts from all over the world, this year Mazars also invited many senior international business leaders and professionals to participate in these in-depth conversations and to share ideas and opinions.

Among them, the forum “How can enterprises achieve sustainable development goals?” was hosted by Dr. Laulusa, with Mr. Nicolas Beckers, CEO of Remy Cointreau Greater China; Mr. Francois Tardif, President of Faurecia China; Mr. Kamran Vossoughi, President & CEO of Michelin China; and Mr. Ludovic Weber, CEO of Saint-Gobain APAC, joining in to share their views and insights on topics such as corporate social responsibility and carbon neutrality.

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With her years of business experience and analysis of the retail industry, Dr. Laulusa initiated the forum “How will brands respond to ‘new retail’ with Chinese characteristics?” and discussed with on-site guests such topics as digitalization and the consumer experience. Mrs Maggie Chan, Managing Director of Sephora Greater China; Mrs Adele Zhang, Chief Chinese Consumer Officer of L’Oreal North Asia Luxe Division; Mr. Christophe Lauras, Senior Vice President Operations of Accor Greater China and President of the French Chamber of Commerce and Industry in China; and Mr. James Macdonald, Head of Research and Senior Director of Savills China, shared their ideas for and experience in China’s new retail environment, and talked about the future of the retail industry.

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With “Diversity” becoming one of the key features of corporate culture, Dr. Laulusa also launched the forum “How can women’s leadership become an engine of enterprise development?” Mrs. Claire Hu Weber, VP & GM Asia Pacific of Fluke; Mrs. Li Xia, President and CEO of Genius Auto Finance; and Mrs. Julie Zhang Xiaoyu, President of Arkema Greater China, were invited to share their experience and discuss topics such as how women can display their strength and develop their leadership capabilities.

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In addition, Mazars also conducted the forum “Opportunities and challenges in China’s fashion industry under the trend of Chinese fads”. Mazars was fortunate to be able to invite Mr. Wang Jun, Chairman of Sigen International Culture Development, to be the moderator and Mr. Hu Qiming, Founder of Gloria; Mr. Sun Qingfeng, Founder of Woo; and Mr. Zheng Anzheng, Chairman of Anzheng Group, as guests, who expressed their opinions and discussed topics such as the trends in the fashion industry and the future of fashion brands.

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“As an international firm with 20 years working in the Chinese market place, Mazars has insights into the changes and opportunities in the Chinese market, deeply understands the development pain points of different industries, and is able to provide professionals with forward-looking thinking,” Dr. Laulusa noted.

“In the context of the gradual roll-out of China’s 14th Five-Year Plan, how to sustain high-quality development has become a problem that needs to be considered in all walks of life. We hope to leverage our professional values through the CIIE platform and provide more companies with high-quality solutions and value-added services, and help them achieve their development goals.”

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