C-suite barometer 2026: Adapting in uncertainty

Our annual C-suite barometer gathers the views of 3,000+ leading executives from all over the world.
This latest study uncovers a global paradox – uncertainty is now the norm, yet opportunities are abundant. In 2026, leaders are building organisations ready for what’s next: embracing change, investing in technology and people, and reimagining strategies to stay ahead of disruption and competition.
Success now rests on adaptability as much as ambition.

Our latest study uncovers a business world embracing change, investing in technology and people, and reimagining strategies to stay ahead of disruption and competition.

Success now rests on adaptability as much as ambition.

Growth outlook remains optimistic

This year’s C-suite barometer signals a positive growth outlook. Despite a slight dip in revenue growth in 2025, 92% remain optimistic about their company’s growth outlook.

It is the backdrop against which strategic decisions are made, shaped by economic shifts and influenced by rapid advancements in technology. Yet the results that have emerged in this year’s C-suite barometer reveal little hesitation from leaders. They are revising their approach and accelerating plans with significant investments.

This adaptability will not only be a competitive edge but the currency for thriving strategies and growth as we head confidently into 2026.

Prepare for what’s next

The C-suite’s economic survival strategy

Economic uncertainty and increased competition also continue to be the top factors most likely to hold back growth.

Biggest trends influencing businesses

Economic trends and increased competition are among the trends expected to have the biggest impact on businesses, but Artificial intelligence comes out on top.

Renewed confidence

Confidence is back and technology is leading the charge. After last year’s seven-point dip, our Confidence Index has rebounded by six points, signalling renewed optimism among business leaders despite the relentless change and conflict from geopolitical turbulence and the economic landscape.

Investment: the ultimate vote of confidence

C-suite executives are aligning confidence levels with action in their investments. Our Investment Index has climbed to 69%, its highest level since 2022, with more than two-thirds of executives planning to increase investment across core business areas.

Success rests on adaptability

“Adaptability is not about waiting for uncertainty to pass but about building organisations that are ready for what’s next and can thrive in the long-term. Our research suggests leaders are embracing change, investing in technology and people, and reimagining their strategies to stay ahead of disruption and competition. The most successful will be those who combine confidence with caution – moving forward boldly, with strong awareness of both the risks and opportunities. Success rests on adaptability as much as ambition.”

Mark Kennedy

Partner and Chief Clients & Markets Officer 

Forvis Mazars Group

Resetting strategic priorities

Technology transformation remains the ultimate priority for C-suite executives, but it’s only part of the strategy.

As businesses strive for growth, they must pair innovation with adjustable plans to pursue international expansion, tackle intensifying competition and overcome mounting tariff pressures.


39% Transformation through technology remains the dominant priority of C-suite executives.	24% Adapting to competition & tariffs appears for the first time at the top of C-suite agendas.	23% International expansion remains a top three priority for the third year.