In 2026, technological transformation emerges as the top priority for C-suite executives, capturing 39% of strategic focus. Following this, with 24%, is the need to adapt business models and competitive strategies to navigate a more complex context marked by intensifying competition and the impact of tariffs. Rounding out the top three priorities is international expansion, a key lever for supporting growth and reinforcing positioning in global markets.
The strategic priorities highlighted by Italian executives are clear: technological transformation remains the top objective, followed by international expansion. At the same time, investments continue to grow, with 62% of companies reporting increased budgets dedicated to these initiatives.
In a global context marked by economic uncertainty and geopolitical tensions, Italian C-suite executives are strengthening their international expansion plans with pragmatism and strategic vision, increasingly integrating entry into new markets and countries in a structured way. Supporting this momentum is a level of confidence in future growth above the global average, driven by decisions focused on a conscious and deliberate approach to change.
Alfonso Iorio Audit Partner
Economic trends, intensifying competition, and geopolitical instability are among the factors expected to have the greatest impact on businesses, but artificial intelligence emerges as the most significant trend.
C-suite agendas highlight AI implementation, new customer acquisition, and overall business strategies as the main areas of investment. The data reflect a positive yet complex environment: Italian companies show confidence and determination while navigating increasingly significant economic, political, and technological challenges.
C-suite barometer 2026 Italia
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