UK C-suite barometer 2026: Adapting in uncertainty

Optimism for UK growth continues 

Confidence remains high at the top: 96% of UK C-suite leaders and 92% of global C-suite leaders expect growth in 2026, in line with 2025. To deliver on that optimism, businesses are doubling down on three top strategic priorities: technology-driven transformation, staying ahead of competition and tariff uncertainty and international expansion.

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Technology takes the lead in the C‑suite growth agenda

Technology transformation remains the ultimate priority for C-suite executives, but it’s only part of the strategy.

As businesses strive for growth, they must pair innovation with adjustable plans to pursue international expansion, tackle intensifying competition and overcome mounting tariff pressures. 
 

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60% of UK C-suite leaders say that AI is a top investment priority (37% globally)

79% of UK C-suite leaders are boosting investment across the board (69% globally) 

60% of UK businesses have added extra target countries for expansion (51% globally)

51% of UK C-suite leaders say economic uncertainty is the main factor holding back growth (42% globally)

33% of UK C-suite leaders say increased competition is the main factor holding back growth (32% globally)

28% of UK C-suite leaders say political tension is the main factor holding back growth (29% globally)

Growing through uncertainty

“To grow in 2026, leaders must navigate economic and political crosswinds, keep technology transformation and climate resilience at the centre of decision‑making, and scale AI with trust. The leaders that adapt to uncertainty will set the pace and create a competitive advantage.”

Asam Malik Head of Growth: Large Clients Forvis Mazars in the UK