Many organisations are investing in advanced technologies like AI, but struggle to realise the value because of low adoption and a lack of alignment across the business.
Simon Withington Partner - Head of Technology Assurance
The life sciences sector is already managing a crowded and demanding agenda. Between now and 2030, patent expiries affecting dozens of major drugs are expected to put as much as $300bn in revenue at risk. At the same time, drug development failure rates remain high, and attempts to reshape product portfolios through mergers, acquisitions and licensing carry significant risk. The ongoing shift from traditional pharmaceuticals towards biologics, cell‑based and gene therapies is adding further complexity to innovation, manufacturing processes and supply chains. Pricing pressures are intensifying as healthcare systems seek to reduce medication costs, while higher interest rates continue to weigh on investment.
Ongoing geopolitical conflict has also disrupted the sector’s highly interconnected global supply networks.
These pressures are reflected in sentiment across the industry. According to Forvis Mazars C‑suite barometer 2026, only 18% of senior life sciences executives report being very positive about growth prospects in 2026, compared with 37% at the beginning of 2025. Other indicators point in the same direction, including a notable decline in the number of executives who view international expansion or new product launches as top strategic priorities.
In this context, it is increasingly tempting to conclude that parts of the pharmaceutical sector have reached, or are approaching, a “complexity wall”. This concept captures the moment when existing capabilities, processes and operating models are no longer sufficient to sustain growth amid rising disruption and complexity. For many organisations, AI‑enabled digital transformation represents the most viable response, offering a way to accelerate innovation and support the long‑term evolution on which the industry depends.
Industry estimates suggest that bringing a new drug to market can take more than ten years and cost more than $1 billion. Despite this investment, only around 14.3% of compounds entering the R&D pipeline ultimately receive regulatory approval. This reflects a combination of factors, including scientific and technological complexity, rising compliance costs and the challenge of developing treatments for multifactorial diseases.
Against this backdrop, AI’s ability to shift drug discovery from experimental science towards computational engineering represents one of the few credible responses to Big Pharma’s R&D productivity challenge.
Many pharmaceutical companies have already deployed generative AI tools to scan and analyse vast volumes of scientific literature in search of promising drug candidates. AI systems are particularly well suited to working with noisy, heterogeneous and experimental datasets, identifying patterns and signals that may be overlooked by human researchers, including within data generated by unsuccessful clinical trials.
AI is also increasingly being used to complement laboratory work within silico experimentation. These approaches allow researchers to model and simulate biological processes digitally, accelerating early‑stage discovery. In addition, AI‑based models have the potential to predict how specific compounds will interact with the human body, improving the sector’s ability to identify therapies with a higher Probability Of Success (POS).
The longer‑term ambition is to transform drug discovery into a highly automated, learning‑driven process, where data underpins a continuous cycle of hypothesis generation and validation. To support this shift, management teams should prioritise several actions from the outset of AI transformation:
AI‑driven transformation is unlikely to deliver immediate, large‑scale results in an industry as complex and highly regulated as life sciences. Nevertheless, many companies are already making significant investments in proprietary data, high‑performance computing, robotics, automation and AI. Across the sector, the future of life sciences is increasingly being built on foundations that combine high‑quality infrastructure, advanced data management and multimodal AI capabilities.
There are significant opportunities for AI‑enabled transformation across pharmaceutical manufacturing. Faster and more reliable production processes could deliver double-digit revenue growth for the sector, alongside meaningful reductions in time to market. At the same time, increased collaboration between national regulators offers the potential for globally aligned baseline standards. However, this progress comes with complex regulatory requirements, including the need for AI systems to be explainable, highly validated and tightly controlled.
The move towards real‑time data exchange also introduces new demands. Improvements in data quality and standardisation are essential, alongside interoperable data platforms, local high‑speed connectivity and enhanced cybersecurity capabilities. While these changes will take time to implement, growing regulatory clarity could act as a catalyst for scaling AI‑driven manufacturing transformation across four key areas:
According to Forvis Mazars’ global report: Strengthening supply chains, four in ten life sciences executives expect ongoing supply chain disruption to constrain growth this year. In response, companies are increasing investment in digital capabilities that improve operational agility and support more effective responses to geopolitical and climate‑related disruption, including advanced scenario‑planning tools. Many pharmaceutical organisations are working towards end‑to‑end supply chain visibility, although progress is often hindered by incompatible datasets and the continued use of legacy manufacturing systems among suppliers.
Clinical trials represent a highly specialised and complex component of the life sciences supply chain. In the US alone, trials last an average of eight years and can account for up to 70% of the total cost of bringing a new drug to market. They require small‑batch manufacturing, specialist labelling, extensive cold‑chain logistics and robust return pathways for unused treatments. AI is increasingly being applied to improve patient selection and develop synthetic control groups, while physical attendance at medical facilities is no longer always required. Home‑based and decentralised trials, supported by remote sensors and telemedicine, are reducing the need for travel. In certain cases, these models create additional demand for edge computing capabilities, including reliable connectivity and strong data‑security controls that enable more processing to take place locally.
We recommend that organisations consider the following actions when modernising supply chain management systems:
When deployed through autonomous or agent‑based systems, generative AI has the potential to significantly reshape compliance activities. By drawing on knowledge bases containing prior regulatory submissions, AI tools can help reduce re‑submission rates by identifying unsupported claims, refining language and anticipating likely follow‑up questions from regulators. Agentic AI may also augment the role of compliance project managers by assessing timelines and estimating the resource demands associated with upcoming submission deadlines.
At the same time, AI introduces new categories of risk that require appropriate oversight. Both the technology itself and the regulatory frameworks governing its use continue to evolve. Greater regulatory clarity will be essential before life sciences companies can commit at scale to solutions that promise substantial efficiency gains. In a highly globalised industry, the potential for regulatory divergence across regions remains a significant concern, as does the risk of retroactive compliance obligations. Questions also persist around the extent to which intellectual property generated by AI can be legally protected, while shortages of AI‑literate expertise within regulatory authorities may further slow approval processes.
We recommend the following initial actions when deploying AI to support compliance workloads:
According to Forvis Mazars C‑suite barometer 2026, relatively few senior executives in the life sciences sector, just 22%, identify digital transformation as a top organisational priority over the next three to five years. Only around one third of leaders in organisations with a digital transformation strategy believe that AI will play a major role in its success. This contrasts with other sectors, where a higher proportion of executives place transformation at the top of their agenda and more clearly recognise AI’s contribution to outcomes.
In life sciences, this caution is often linked to organisational complexity created by decades of M&A‑led growth. Many companies operate with fragmented structures and rely on siloed, legacy technologies that make transformation more challenging. Introducing emerging technologies into this environment can heighten perceptions of risk rather than reduce them. Regulatory uncertainty around AI further compounds this “complexity wall”. Research from the Pistoia Alliance, for example, highlights ongoing weaknesses in areas such as data quality and governance, AI validation methods, operating models and definitions of value.
These challenges are not unique to life sciences. As a minimum baseline, however, we recommend the following strategic initiatives to support AI transformation over the medium term:
Failing to prepare for AI‑driven transformation today will only increase the scale of the complexity challenge facing the sector tomorrow. Simply navigating uncertainty is no longer enough. Even amid ongoing disruption, life sciences companies must focus on creating the conditions needed to deploy transformation at scale in the years ahead.
Talk to our life sciences specialistsIf you would like to discuss how these challenges are affecting your organisation, get in touch. |
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