AI Impact Hub

Artificial intelligence (AI) adoption is accelerating rapidly, driving investment, transforming business operations and facing increasing regulatory scrutiny across industries and global markets.

In today's complex business landscape, AI is a top investment priority for organisations worldwide and across the UK. While many firms set bold transformation goals, a gap often exists between ambition and execution. Success depends on trusted, practical roadmaps. Our UK C-suite barometer 2026 insights outline what business leaders are prioritising to turn their strategy into a reality.  

Market insights

98%

of C-suite executives say AI is having an impact on their organisation.

97%

of UK leaders have included AI in their tech transformation strategy.

88%

have restructured their teams in the last two years to implement AI.

60%

of UK C-suite leaders say AI is a top investment priority.

Market insights

Mid‑year outlook

Our mid-year C-suite barometer insights reveal that while AI remains a key priority, with 37% of organisations citing it as having the greatest impact on their business, its focus is being challenged by global instability. 

At the same time, AI is entering its returns era. 63% of leaders report productivity gains and returns of up to 10% on AI investments, sharpening the definition of success. The focus is now shifting to measurable external outcomes such as productivity and customer experience, with less emphasis on internal adoption than earlier in the year.

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